Motorcycle makers Alta Motors have opened the doors to their new factory in Brisbane, California, and TechCrunch was on the scene for a first look.
A quick trip from downtown San Francisco, the factory is in a low and unassuming concrete structure. Inside, it’s surprisingly quiet, thanks in part to the fact that the motorcycles Alta makes are all-electrics, and final assembly of these bikes is ultimately done by hand.
The startup’s flagship product, the Redshift MX, is a motocross bike newly shipping to dealers and retailing at $14,995.
The company also makes a street-legal version of this bike, the Redshift SM, which sells for $15,495.
Why build their own factory rather than outsource to markets known for motorcycle manufacturing, especially Japan, home of Yamaha and others?
Read More: A first look at the Alta Motors all-electric-motorcycle factory | TechCrunch